July 08 2016 0Comment
Smart Business Plan Workshop

Smart Business Plan Workshop

Date: Friday, July 8, 2016
July 15, July 22 & July 29

Time: 9:00 am - 2:00 pm

Location: Online
Webinar, - ZOOM    Directions

Price: $100.00

Rutgers Newark SBDC offers a 4 week – 20 hour Business Plan Writing Workshop. The workshop sessions will be conducted in a computer lab facility. At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review. A draft business plan is required in order to be scheduled for an appointment. A CERTIFICATE OF COMPLETION is issued after participating in all 20 hours of the Smart Business Plan Writing Workshop. Costs include training manual, 4 writing classes with hands on computer access to MS Word, Excel & the internet. Individualized attention with experienced trainers/presenters; step by step tutoring with in-class counseling.

TOPICS to be covered:

  • Week 1 -July 8, 2016

    Executive Summary & the Organization Plan

    Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Struture; Management Team; Management Team Gaps; Personnel Plan

  • Week 2 -July 15, 2016

    Understanding Market Research & Developing a Marketing Plan

    Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones

  • Week 3 - July 22, 2016

    Business Plan Financials (Part I)

    Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios

  • Week 4 -July 29, 2016

    Business Plan Financial (Part II)

    Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements

Your Presenter(s)


Elizabeth Ladu

With over 25 years of financial and management experience, Elizabeth “Libby” Ladu has reviewed and consulted with hundreds of businesses – small, medium and large. During her years as Managing Director in the investment banking division of two large European banks, Elizabeth has created business tools to help leaders articulate their plans and provided counsel to assist them in achieving their financial goals.


Ka-neng Au

Ka-Neng Au is a Business Librarian at the John Cotton Dana Library of Rutgers University Libraries. He has reference, collection development, and bibliographic instruction responsibilities in accounting, business, economics, and management, as well as computer science and global studies. Au has been a conference speaker in the US and abroad and the author of several journal articles and book chapters on information technology and business information resources.


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