Welcome to Rutgers Newark SBDC

The New Jersey Small Business Development Center at Rutgers-Newark is the premier provider of strategic, growth focused business training and technical assistance services to established small businesses and start-up entrepreneurs. With the Center’s motto to offer the “Right Strategy, Smart Growth, Infinite Possibilities” supports our mission to help entrepreneurs and business owners start and grow sustainable, successful small business through the delivery of appropriate training and technical assistance services and programs.

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Success Story - 2019 NJSBDC Success Award Winner

Purple Grace Seck

Purple Grace LLC

Purple Grace LLC was established in 2010 as a beverage brand that uses natural and organic ingredients to its line of high-quality teas. The company currently offers two lines of loose tea leaf blends. Heaven’s Treasure and Purple Grace Exquisite Tea Affair (tea bag). Purple Grace Exquisite (RTD) bottled tea, which is an award-winning recipe, won The Beverage Forum’s Innovation Zone & Tasting Station Best in Show Bronze in 2013. Purple Grace is one of the few products in the ready to drink iced tea market that uses Non-GMO Organic, no concentrates and Gluten Free ingredients that still achieve the bold and rich flavors that everyone enjoys.

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