Training Webinars & Workshops

If you are an entrepreneur looking to start a business in New Jersey, you’ve come to the right place. Starting a new business can be overwhelming. Rutgers Newark Small Business Development Center is here to help.

Accessing Capital to Grow Your Business Webinar

It is critical to make investments to grow your business, but it can seem almost impossible to obtain financing to do it. Most business owners are turned down for financing because they are not prepared and do not understand what needs to be done.

Learn about strategies for significantly increasing your likelihood of success in obtaining financing for your business.

This webinar covers the following topics:

  • Determining How Much Money You Need
  • The Universe of Business Financing Alternatives (Pros and Cons of Each)
  • What Goes into a Good Financing Proposal
  • How to Increase Your Chances of Obtaining Financing

Participants in this training will:

  • Know how to figure out how much money they will need and determine the best type of financing for their situation
  • Understand what information is needed and what lenders / investors require to approve financing for a business
  • Receive a copy of the presentation and a booklet with useful information about obtaining financing

Based on this knowledge it will be easier to:

  • Put together a financing plan for your business
  • Know what type of financing you need and who provides it
  • Avoid common pitfalls that will derail the financing process
  • Obtain the financing you need quicker and easier
Access to Capital with SBA Webinar

The small business owner will learn about the SBA’s business loan programs, no-cost business management counseling programs, what goes in to a good loan proposal, how to prepare one to increase the chances of getting a loan. In addition participants will go over strategies for credit management & credit score improvement. Attendees will be able to schedule an appointment for credit counseling.

Access to Capital: The Why, What and How: Qualifying for PPP & Preparing for forgiveness

Are you using credit as a strategic lever? Is your business capitalizing on available credit options to access working capital? In this webinar learn the Why, What & How of accessing capital and how good credit strengthens your ability to borrow and provides access to working capital.

We will also explore specific elements of The Paycheck Protection Program (PPP). The Paycheck Protection Program provides loans to help businesses keep their workforce employed during the Coronavirus (COVID-19) crisis. Despite the rapidly evolving nature of the PPP, this webinar will help you position your business to access capital and provide guidance during this period of uncertainty.

This webinar covers the following topics:

Access to Capital centric topics

•Learn why credit solutions are valuable tools for business owners to manage cash flow and fund business growth

•Understand why cash flow management is vital to business success

•Discussing the 3 C’s of credit

•Areas to consider if your business is healthy?

•Identify the range of credit solutions that can help you meet both short- and long-term financial needs.

PPP Centric topics

•The PPP Process and important items needed to qualify

•Finalizing business financials

•Tracking expenses for forgiveness

•Your PPP questions explored, we will have an SBA representative available for this portion.

Analyzing Market Opportunities for Revenue Growth Webinar

Do you want to THRIVE, not just survive coming out of the COVID-19 crisis? Most businesses and people around the world have been impacted by both temporary and fundamental shifts in the marketplace. Changes like these create challenges, but they also provide opportunities for business owners. Many businesses will fail, but a lot will emerge stronger than ever. Generally, businesses that THRIVE are more proactive, flexible, and creative in aligning with favorable trends.

If you want to THRIVE it is important to understand how the needs, wants, and desires of your customers have changed. You also want to know if there are other markets that will have a greater need for your products and services. In addition, it is critical to determine which ways your business model is being impacted by the new trends. This webinar is focused on helping you develop the most effective strategy possible for your business to THRIVE during and after the crisis.

This course covers the following topics:

  • Analyzing New Business Trends.
  • Preparing Your Business for Growth.
  • Exploring New Revenue Opportunities.

Participants in this training will:

  • Learn about new trends in the marketplace.
  • Exploring strengths and opportunities.
  • Assess your readiness for business growth.

Based on this knowledge it will be easier to:

  • Examine micro-trends impacting your industry.
  • Create new revenue streams and expand current ones.
  • Determine key areas to focus on in preparation.
A Small Business Guide to Intellectual Property Webinar

If you have an idea, product or service that you really believe in, you want to protect it. The Intellectual Property (IP) Basics Webinar is designed to give entrepreneurs, small business owners, and independent inventors the knowledge and tools needed to protect the most valuable asset and integrity of their business.

This webinar will help you to better understand the different types of IP and how to protect them. At the end of this workshop, you will be able to:

  • Obtain a clear understanding of what is intellectual property and do you need it
  • Differentiate between patents, trade secrets, copyright protection, and trademarks
  • Identify issues generally found in patents, trade secrets, copyrights, and trademarks
  • Obtain helpful resources for guidance

If you do not invest time and resources to understand IP protection, opportunities and risks, it will be difficult to achieve your business goals in the long run. Join us and let us help you get jump started on protecting your great idea, service, or product.

Best Business Apps for Small Business Owners

Running a small business involves wearing a lot of hats and it can be overwhelming. As a business owner you need to find solutions to help you keep organized, improve customer service, increase your productivity and make your life just a little bit easier.

Thankfully, along came smartphones and with them millions of productivity and business apps, along with computer softwares and their accompanying apps just waiting to make life easier for you in this digital world.

This webinar will highlight some of the more popular apps that small business owners have come to rely on to make a big difference in their day to day operations and overall management of their business.

B2B Private Label: Supplying a Store Brand

Private label brands are created by various stores and outlets to offer their own alternatives to national brands, often being lower priced or offering different features or designs.

This webinar will go over how store brand private labeling works, an overview of the RFQ process, and strategies for manufacturers, distributors, or wholesalers looking to become a private label supplier.

Creating Your Digital Marketing Plan

In this webinar we will walk through the steps of digital marketing plan creation. As part of this we will focus on:

– setting goals that lead to desired results for your business

– understanding your customer segments

– assessing the current effectiveness of your digital properties (website, social media, etc)

– assessing competitive position

These activities will support building a Digital Marketing Plan that delivers results. We’ll review different templates you can use to complete your plan.

Credit Management: Techniques to Establish Business Credit

Establishing business credit is not as hard as you think. There are simple ways to get started in getting your business to stand on its own when it comes to credit. The fact is that many business loans are denied due to the lack of business credit. Join us and learn how to:

• How to establish business credit

• Use business credit responsibly

• Maintain a healthy business credit report

• Use suppliers to build your business credit

• Separate your personal and business credit

Credit Management: Understanding Personal Credit & Scores

Most people fund their first business with their personal credit not knowing the risk it involves. Join us as we share tips and best practices on how to get yourself back on track to better manage your personal credit and increase your score.

You’ll learn:

• How personal credit works

• How to increase your credit scores and maintain it

• How to deal with creditors, collection agencies and credit bureaus

• How to remove inquiries from your credit report

• The importance of maintaining a good credit score

• How to establish credit

• Tips to keep you focused on your journey to a perfect credit score

Cybersecurity for Small Businesses Webinar

This webinar is designed to provide business owners and their management teams with Cyber Security awareness. The goal of the webinar is for participants to understand the importance of implementing a consistent, and continuously improving Cyber Security program for their organization.

The webinar goes beyond intrusion detection and reactive remediation. It will provide insight on how to prevent cyber criminals from compromising the integrity of your business critical assets and information on a daily basis. This webinar will also provide best practices and helpful tips to educate end-users who access your company’s information systems.

If cyber security for your small businesses is still an afterthought, keep in mind that for your customers, suppliers, and partners it is still a very important concern!

Developing a Pricing Strategy for Your Business Webinar

Many small business owners struggle to decide on the prices for their products and services. Lower prices than your competitors’ prices may attract customers, but the risk is that it will hurt your profitability. Higher prices bring in more revenue with each sale, but they might alienate some customers. In this webinar we’ll discuss the variables to consider to ensure your products and services are priced appropriately for your market.

Topics covered include:

  • Determining your place in the market
  • Knowing your customers’ expectations
  • Supply and demand
  • Measuring price elasticity / customer price sensitivity
  • Discount pricing
  • Status/aspirational pricing
Developing your eCommerce Capabilities: Technology, Logistics, and Supply Chain

Many small business owners struggle to decide on the prices for their products and services. Lower prices than your competitors’ prices may attract customers, but the risk is that it will hurt your profitability. Higher prices bring in more revenue with each sale, but they might alienate some customers. In this webinar we’ll discuss the variables to consider to ensure your products and services are priced appropriately for your market.

Topics covered include:

  • Determining your place in the market
  • Knowing your customers’ expectations
  • Supply and demand
  • Measuring price elasticity / customer price sensitivity
  • Discount pricing
  • Status/aspirational pricing
Ecommerce Platforms 101 Webinar

When planning to sell online, one of the most important decisions you will make is what e-commerce platform or solution will power your online business. There are many great e-commerce platforms for retailers to setup their online store. While most platforms have the similar functions and features that enable businesses to accept online payments and collect information necessary to fulfill orders, deciding on which platform or marketplace to sell on should also depend on your own business and your plans to grow.

In this webinar, we will discuss the core elements you need to know about e-commerce platforms and compare these platforms and e-commerce marketplaces, so you can select the the best fit for your business.

Engaging The Ideal Online Customer Webinar

This webinar will give an overview of how to correctly target and attract your ideal customer and eventually turn them into loyal advocates.

You will understand the following:

  • How to find and target the ideal customer who wants to buy your product or service
  • How to find out if there is a demand for what you sell.
  • How to create a profile of your ideal customer
  • How to develop an effective engagement strategy to boost the marketing of your product or service
  • How to get your ideal customer to pay attention by using the language that relates and resonates with the customer
Fundamentals of Digital Marketing Webinar

In this 90 minute webinar meant for digital marketing beginners, we will provide an overview of the basic tools of digital marketing. This includes search engine optimization, content marketing, social media marketing, and paid advertising (pay per click, display, re-marketing). We will provide a basic understanding of these tools and the role that they can play in supporting the growth of your business.

How to Identify You've Been Hacked: Tools to Keep your Business Running and Safe During and After COVID-19

Ransomware is the fastest growing malware threat, targeting users of all types—from the home user to the corporate network. On average, more than 7,000 ransomware attacks have occurred daily since January 1, 2020. Any attack, on a person or their business is challenging and devastating. This webinar will cover:

• Protecting Your Networks

• Educate Your Personnel

• Proactive Prevention is the Best Defense

• Preventive Measures

• Business Continuity Considerations

• What to Do If Infected with Ransomware

• How Law Enforcement Can Help

• What resources are available to help and get your business back on track?

• What Is Cloud and how to protect your business form Ransomware attack?.

Launching a Private Label Product Webinar

This webinar will cover the necessary steps to take to successfully launch a private label brand. It will cover:

  • What exactly is private labeling and how to decide if it is the right choice for your business?
  • What questions do you need to have answered by a potential private label provider, plus what features should you look for the facility to have, and why knowing these things will be important as you launch and grow your business?
  • What steps should you take now, to get started?
Leveraging Global Resources To Grow Your Business Webinar

Although the American market is considered to be large, it is not large enough to sustain the growth of many businesses. For the growth-minded business owners who are looking to expand their horizon, it’s extremely important to find ways to grow their business by exploring the rest of the world.

If you are seeking international growth by going global as an Importer/Exporter, join this webinar to learn the first steps to take.

Topics covered:

  • Learn how to leverage the opportunities in emerging markets as a means to grow your business.
  • Learn how to increase the sales life of existing products and services by finding new markets to sell them in.
  • Learn how to establish relationships with manufacturers to sell their products in other markets at no cost to you.
  • Learn how to start an export/import business with little or no money.
  • Learn how to compete against foreign companies-and even take the battle to them on their own ground by providing U.S made products not commonly found in those markets.

If you need to improve your potential for expansion and growth, there are too many international opportunities available. The most common markets are Canada, Mexico, Europe and Japan, but those only scratch the surface. There are many other emerging markets which are less-competitive and very easy to penetrate.

Managing Your Business Within A Changing Workforce

This current pandemic has not only affected our way of life, but the way we manage our small businesses. This “new normal” has forced us to shift the traditional ways we deal with our workers and freelance workers.

As we navigate throughout the many changes our businesses are experiencing, we can also explore the options business owners have when addressing their employees worker’s needs.

This webinar will explore how to maximize your business productivity by successfully managing your business admits the changing workforce.

We will explore topics such as:

  • Working with freelance workers, 1099’s , contractors , friends, and family
  • Employment law, Contracts & Per diems
  • Workplace issues within a mixed status population of positions and titles
  • Remote onboarding. technology and handbooks
  • Other topics as they relate to the effect of Covid- 19 and Human Resources

Human Resources provides the tools for the organization to meet their goals and identify new and improved opportunities for change. We will provide strategies and assist the small business owner to navigate through these unchartered experiences.

Marketing 101: Cutting Trough the Confusion

An introduction to the what and how of Marketing. Understand what the marketing opportunities are for your business, how to best utilize them, and make your business stand out from the crowd.

This webinar covers the following topics:

  • What are marketing and branding?
  • How to develop and understand your target market
  • What tools to use in the marketing toolbox.
Micro Loans & Alternative Lending Opportunities Webinar

Finding the right sources for capital in the current economic situation has been a constant challenge, even for the most successful small business. This webinar will inform business participants about legitimate, alternative ways to secure funding which include various types of micro loans, community advantage loans, 7A and 504 loans.

This webinar will also introduce you to alternative loan products and programs available to small businesses in New Jersey. Presented by a Loan Specialist with hand on experience and expertise on alternative lending to small businesses.

TOPICS to be covered:

  • What are alternative Lenders and How do they differ from conventional Banks?
  • What are the Alternative loan Products and programs in NJ: Community Advantage Program/7A/504 loan/Micro loans
  • Application readiness: What are the various eligibility requirements and limits?
  • Credit/Collateral/Character/Capacity criteria in alternative lending situations
  • What is a Micro Loan? Who qualified for a micro-loan? Who can apply and what you need to apply for a micro-loan
  • What happens if your business needs to borrow more money?
Navigate Business Disruption and Manage Change Webinar

The Covid-19 pandemic has disrupted businesses of all types and sizes. From sudden lockdowns to gradual reopenings, small business owners have had to adapt to changes to how they do business with lightning speed. With uncertainty still on the horizon, small business owners need to be flexible to navigate their path forward.

Planning and communication are the keys to successfully adapting to a changing market. In this webinar we’ll discuss how to navigate change and communicate with stakeholders: customers, suppliers, and employees. We’ll outline some of the messages you’ll need to convey as well as when you need to listen.

Navigating the Online Marketplaces: Where to Start?

There are numerous online marketplaces to choose from. Some are simpler to onboard with while others require you to submit a request and have your offers reviewed before inviting you to join. Learn how to identify which marketplace is best for the products you offer and the differences between 3rd Party Vendor accounts, so you get off to the best start.

  • Platform vs. 3rd Party vs. Vendor
  • Amazon (Seller Central & FBA and Vendor Central)
  • eBay
  • Walmart (Marketplace and DSV)
  • Etsy
  • Wayfair
  • Overstock
  • Home Depot
  • Houzz
  • Shopify
  • Etc(niche, international, narrow market)
New Tax Changes for Small Businesses in 2021

Tax obligations can be confusing, and they change all the time. Although there weren’t many major changes to the small business tax code this year, several tax credits, loan programs and acts were created to help businesses weather the effects of COVID-19. This webinar will cover what to expect in 2021.

Optimizing Your Business Model to Improve Profitability Webinar

As a business owner it is critical to understand your business model to increase profitability and manage your company effectively. Unfortunately, many business owners do not know their business model or how to optimize it. Optimizing your business model is the difference between working ON your business or IN it. As a result, you are missing out on a valuable tool for running your company more effectively, planning for future growth, and increasing profitability.

This course covers the following topics:

  • What is your business model?
  • Why is your business model important?
  • How to improve profitability by optimizing your business model

Participants in this training will:

    • Learn what a business model is and how it works.
    • Determine their business model and analyzing what it is telling them.
    • Utilize tools for optimizing their business model

Based on this knowledge it will be easier to:

  • Work ON your business instead of IN it
  • Develop your strategy to optimize your business model
  • Grow your business in a more profitable way
Preparing Content & Item Submission for eCommerce

Learn the requirements and best practices for selling products on eCommerce, whether building your own online store or using an item template to add to your catalog on sites like Amazon or Walmart” which should encompass the broad topic of the webinar.

Preparing for PPP Loan Forgiveness

For businesses that received a loan through the Paycheck Protection Program (PPP), the rules are still being refined, regulations continue to evolve, and new guidance continues to be published. Now, we are expecting a new wave of PPP loans. Businesses need to position themselves to take advantage of this program to help them sustain their businesses as we continue to *** the current Pandemic. Despite the rapidly evolving nature of the PPP, this webinar will help you position your business to maximize the amount of loan forgiveness you will receive under this program.

In this webinar, we will cover the latest developments, including:

  1. Should I choose the 8 week or 24-week option?
  2. When does the 8 or 24-week period begin?
  3. What are forgivable expenses?
  4. How do employment decisions and wage adjustments impact loan forgiveness?
  5. Are payments made with PPP funds deductible?
  6. How is the forgiven amount calculated?
  7. What documentation do I need to provide to support maximum loan forgiveness?
  8. What is my “audit” risk?

This webinar explains the rules, documentation required, discusses the uncertainties of the program with the new change in government, and includes Q&A.

Risk Resilience - A Common Sense Approach to Supply Chain Risk

This discussion will incorporate basic supply chain principles and apply to real-life examples. Examples from the Pandemic will be incorporated into the discussion. Leadership will be a key component of the enterprises’ success in managing risk. Leadership strategies will be incorporated through each topic.

This webinar covers the following topics:

  • The VUCA World – Volatility, Uncertainty, Complexity and Ambiguity and how strong leadership can turn this into a competitive advantage
  • Tools on anticipating potential risks and putting mitigation plans in place in conjunction with the enterprise risk management
  • Critical elements of a Business Continuity Plan that every company and its suppliers should have to respond to a major risk event.
  • Anticipation and Action of risk events and leveraging into innovative solutions for the enterprise that can be leveraged for future growth and new business models

Follow-up discussions and coaching will be made available by the Professor to aid your enterprise in this continuous improvement journey.

Selling Your Products & Services to the Federal Government Webinar

The federal government buys $280 Billion dollars for goods and services annually. All purchases under $150,000 (except those contracts under $3,000) are set-aside solely for Small Businesses. If you are interested in marketing your products and services to federal government, this webinar will provide you with an understanding of the government contracting process and how PTAC helps you to market and sell your products to the Federal Government

TOPICS to be covered:

  • Who is PTAC
  • Services provided by the PTAC
  • How the government buys goods and services
  • Types of certifications need to be eligible to sell to the government
  • How to conduct market research to find out who buys your goods and services
  • Basic regulations and rules in the Federal arena
Stay Ready To Communicate

This webinar is designed for entrepreneurs that need to effectively communicate with investors, grant makers and other strategic audiences. Learn how to convey your unique value proposition (social impact, equity, inclusion, approach) in a way that is conversational and highly specific to the person you are talking to. Techniques shared can be used on the elevator, at networking events, or formal business environments.

Taking Control of Your Company Finances

Cash flow is the oxygen for a growing business. As a small business owner, you MUST have a full understanding of your cash flow mechanics to keep your “baby” breathing.

What are your company’s finances telling you?

Attend this webinar and learn how to:

  • Understand cash flow
  • Identify cash flow problems
  • Create more cash
  • Increase profit margins
The Art of Closing Sales Webinar

During this webinar you will learn how to handle any objection and close the sale with professionalism, confidence, and skill. You will also learn techniques used in one of the most important activity in business…. SALES!

The truth is there is no “mystery” or “secret” to closing more sales, just time-proven methods for doing it.

Understanding the Financial Implications of Supply Chain Decisions

All organizations are a part of a supply chain. Whether an organization is manufacturing / producing a product or providing a service, it has a supply chain. Successful businesses have a comprehensive understanding of their supply chain. They know, build relationships and engage their supply chain partners so there is value added collaboration to gain efficiencies in order to manage an effective supply chain.

Business owners who do not develop a deep appreciation for understanding their respective supply chains, frequently make decisions without the consideration of its impact on the critical financial areas of the company. These decisions, in many cases create financial difficulties for the business owner and certainly affect the Income Statement, Balance Sheet, Statement of Cash Flows and other financial metrics.

This webinar will cover:

  • What is a supply chain and how does it function end to end? Manufacturing and Service Industries
  • The important role of Supply Chain Partners and Stakeholders: External and Internal
  • Supply chain responsiveness and the trade-offs in terms of costs and customer service
  • Basic accounting, financial management and finance terms and concepts which are key to managing a supply chain and understanding the dynamics of decisions on the financial statements.
  • A case study to demonstrate supply chain improvement decisions and the financial implications.

Participants in this training will:

  • Understand better the concept of supply chains and supply chain management.
  • Have a better sense of the importance of stakeholder collaboration.
  • Increase their appreciation for how desired improvements in their supply chain must be weighed against the impact on the financial statements.

Based on this knowledge it will be easier to:

  • Guide business improvement change
  • Have a broader perspective on the business dynamics of change.
  • Understand the financial impact of change on the business and potentially other partners in the respective supply chain.
Website, Social Media & Analytics Webinar

In today’s market, harnessing the power of social media is a must if you want to grow your business and your brand. The same goes for your website. It is vital to position yourself online with a strong internet presence that reassures and strengthens the consumers trust in your business and motivates them to engage more with your business.

This webinar will provide tools and actionable strategies to optimize your website and online infrastructures and using social media to promote and grow your business.

Winning Public Federal Contracts Webinar

This webinar will provide small business participants with a general understanding of government contracting and the federal procurement process. The overview will include how the procurement process works including commonly utilized FAR clauses, how to conduct thorough market research to find opportunities, SBA small business certification programs available as well as how to effectively leverage certifications to win both public and private contracts.

360 Digital Marketing DNA Webinar
  • Do you have a marketing program that drives your marketing strategies & campaigns for proven result?
  • Do you know if this marketing program is engaging, with the right customers who want your products/service?
  • Do you know exactly which proven methods drive your customers to buy your product?

This pre-workshop webinar will focus on these questions and more. Join us as we discuss Digital Marketing in a relationship, buyer driven, digital marketplace. Learn how to profile a digital customer; Targeting awareness; acquire; engagement and rotations; digital campaign planning, execution and evaluating a marketing campaign for success.


Buying Into a Franchise

Are you considering entrepreneurship as a career option in 2021, but want a proven business model to get to your goals while mitigating the risk?

Don’t know where or how to get started?

Would you like to run a business that will provide greater autonomy, financial independence, freedom from being downsized or simply an exit strategy from corporate America?

If you have answered ‘Yes’ to either of these questions, then this franchise webinar is for you!

Presented by one of North America’s Top Franchise Consultants, this webinar will include:

  • Common myths and truths about franchising – it’s not just food and retail
  • Types of franchise ownership options including boutique fitness, professional consulting services, senior care, pet care, supplemental education, low cost, home based businesses, passive owner models (semi absentee), automotive, damage restoration, dry cleaning and regional master license options for the true EMPIRE builder
  • Government regulations for franchises
  • The importance of knowing your personal goals and objectives before taking the plunge
  • How to safely and effectively research and select the right franchise for you
  • Financing options to own your franchise business
  • Resources and consultant services that available from an industry leader at NO COST!

It’s truly exciting for those who decide business ownership is for them – and for others, simply exploring their entrepreneurial options. This webinar will answer many franchising questions and will assist participants in determining which path to pursue.

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