INTEGRATED DIGITAL MARKETING SERIES
In today’s market, harnessing the power of social media is a must if you want to grow your business and your brand and the same goes for your website. It is vital to position yourself online with a strong internet presence that reassures and strengthens the consumers trust and motivates them to engage more with your business. This workshop will provide tools and actionable strategies to optimize your website and social media so you can promote and grow your business.
- Creating a website strategy for your business
- SEO – Increasing your website’s visibility in the search engines
- Keyword research to build out your website content strategically;
- Building your website’s reputation via blogs and social media;
- Measuring the effectiveness of your web design and strategies;
- Integrating social media into your business and marketing strategy;
- Understanding each social media platforms and how to select the best ones for your business;
- Using social media for lead generation;
- Third party tools to help manage your social media marketing efforts;
- Using analytics and measuring success.
Presenter: Stan Robinson
Stan Robinson, CEO of SHR Marketing, helps businesses and professionals integrate social media and content marketing into their business strategy. He specializes in showing clients how to leverage LinkedIn for sales, marketing, reputation management, and finding talent.
Stan’s professional background has been in sales and marketing with organizations ranging from start-ups to Fortune 1000 companies in the publishing, technology and business consulting industries. He is a member of the Wells Fargo Community Advisory Board, the New Jersey NAACP Economic Development Committee, and the Workforce Development Board of Union County, New Jersey.
Presenter: Daniel Stoll
Daniel is a communications and marketing professional with a proven track record building and implementing integrated communications-marketing strategies and enacting data analytics insights to impact decisions. He has over 20 years of work experience in publishing, communications and marketing ranging from founding a newspaper in a foreign country, to rising from consultant to vice president at a Wall Street investment firm, to increasing the visibility and enrollments at a growing business school. Daniel is currently the executive director of communications and marketing at Rutgers Business School – Newark and New Brunswick.