Date: Tuesday, September 22, 2026
Time: 3:00 pm - 5:00 pm
Location: Online Webinar – ZOOM
, Directions
Price: FREE
PRE-REGISTRATION REQUIRED
In this webinar we will walk through the steps of digital marketing plan creation. As part of this we will focus on:
- setting goals that lead to desired results for your business
- understanding your customer segments
- assessing the current effectiveness of your digital properties (website, social media, etc)
- assessing competitive position
This session will focus on best practices in using social media platforms for business including but not limited to Facebook and Instagram. Topics include why use social media, how to choose which platforms to use, engagement trends on different social media platforms and trends in popular media types on each platform and Paid advertising.
These activities will support building a Digital Marketing Plan that delivers results. We’ll review different templates you can use to complete your plan.
Your Presenter(s)
Cecelia Henderson
Ms. Henderson is the owner of Marketing Edge Advantage, a strategic marketing coaching company focused on helping small business owners develop winning marketing plans. Cecelia believes that plans developed by others are often put in a drawer to collect dust, but plans that an owner develops in conjunction with their team and /or a marketing coach are more likely to be executed successfully. Previously, Cecelia owned Marketing Edge, a digital marketing consultancy focused on helping businesses develop and leverage their digital presence for growth. Cecelia focuses on marketing strategy, social media, Artificial Intelligence, and general management. Cecelia’s professional background includes Marketing, Sales, General Management, Market Research, and Product Development Marketing. Cecelia received a BA in Economics from Barnard College and an MBA from Columbia Business School with a concentration in Marketing and General Management.
