Date: Saturday, April 21, 2018
April 28, May 5, May 12
Time: 9:00 am - 2:00 pm
Location: Seton Hall University
400 South Orange Ave, South Orange NJ 07079 Directions
This 20-Hour Business Plan writing course is designed for startups and established entrepreneurs who are ready to create a comprehensive business/action plan. All the essential steps are covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; and marketing, sales, and financial projections and reports. This workshop is offered over the course of 4 Saturdays from 9:00am – 2:00pm.
At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.
A CERTIFICATE OF COMPLETION is issued after participating in all 20 hours of the Smart Business Plan Writing Workshop. Costs include training manual, 4 writing classes with hands on computer access to MS Word, Excel & the Internet. Individualized attention with experienced trainers/presenters; step by step tutoring with in-class counseling.
TOPICS to be covered:
Week 1 - April 21, 2018
Executive Summary & the Organization Plan
Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Struture; Management Team; Management Team Gaps; Personnel Plan
Week 2 - April 28, 2018
Understanding Market Research & Developing a Marketing Plan
Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones
Week 3 - May 5, 2018
Business Plan Financials (Part I)
Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios
Week 4 - May 12, 2018
Business Plan Financial (Part II)
Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements
Andrew Frazier is President & COO of A & J Management and a seasoned business professional with a proven track record of more than 20 years delivering superior results. He works with organizations and individuals to enhance strategic plans and achieve goals. He is also an Adjunct Professor of Finance at Berkeley College.
Jordan is the Business & Entrepreneurship Librarian at Rutgers University-New Brunswick. He is the liaison to the Rutgers Business School, Master of Business and Science program, Information Technology & Informatics program (including the specialization in Game Production), and University Career Services. In addition to supporting the faculty, students, and staff at Rutgers, Jordan collaborates with and support business and entrepreneurship programs/initiatives across the Rutgers University-New Brunswick campus. His research interests include entrepreneurship services/spaces in libraries (including research commercialization support), emerging technologies (with a specific interest in the Internet of Things), library marketing/promotion, and business information literacy.