Date: Saturday, October 14, 2017
October 21, October 28, & November 11
Time: 9:00 am - 2:00 pm
Location: Rutgers Newark SBDC
25 James St, Newark NJ 07102 Directions
This 20-Hour Business Plan writing course is designed for startups and established entrepreneurs who are ready to create a comprehensive business/action plan. All the essential steps are covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; and marketing, sales, and financial projections and reports. This workshop is offered over the course of 4 Saturdays from 9:00am – 2:00pm.
At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.
A CERTIFICATE OF COMPLETION is issued after participating in all 20 hours of the Smart Business Plan Writing Workshop. Costs include training manual, 4 writing classes with hands on computer access to MS Word, Excel & the Internet. Individualized attention with experienced trainers/presenters; step by step tutoring with in-class counseling.
TOPICS to be covered:
Week 1 - October 14, 2017
Executive Summary & the Organization Plan
Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Struture; Management Team; Management Team Gaps; Personnel Plan
Week 2 - October 21, 2017
Understanding Market Research & Developing a Marketing Plan
Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones
Week 3 - October 28, 2017
Business Plan Financials (Part I)
Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios
Week 4 - November 11, 2017
Business Plan Financial (Part II)
Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements
Laurana Edwards is a business consultant and owner of Profit Marketing Communications, LLC; a consulting firm, serving the business community nation-wide. She is the author of “My Business Plan Book: New Venture Starter Kit”, an essential toolkit for start-up businesses, growth companies and new product developers. Her firm’s consulting specialties are focused in entrepreneurial training, strategic marketing, corporate communications, project management, leadership development training and consulting proves improvement consulting.
Ka-Neng Au is a Business Librarian at the John Cotton Dana Library of Rutgers University Libraries. He has reference, collection development, and bibliographic instruction responsibilities in accounting, business, economics, and management, as well as computer science and global studies. Au has been a conference speaker in the US and abroad and the author of several journal articles and book chapters on information technology and business information resources.
Andrew Frazier is President & COO of A & J Management and a seasoned business professional with a proven track record of more than 20 years delivering superior results. He works with organizations and individuals to enhance strategic plans and achieve goals. He is also an Adjunct Professor of Finance at Berkeley College.