Date: Saturday, April 20, 2019
April 27, May 4 & May 11
Time: 9:00 am - 2:00 pm
Location: Seton Hall University
400 South Orange Ave, South Orange NJ 07079 Directions
This 20-Hour Business Plan writing course is designed for startups and established entrepreneurs who are ready to create a comprehensive business/action plan. All the essential steps are covered, including drafting the business goals and objectives; identifying the audience; gathering information; researching; describing product and services; and marketing, sales, and financial projections and reports. This workshop is offered over the course of 4 Saturdays from 9:00am – 2:00pm.
At the completion of the workshop, clients who need additional assistance with fine-tuning their business plans will have an opportunity to have a Business & Financial Plan Review.
A CERTIFICATE OF COMPLETION is issued after participating in all 20 hours of the Smart Business Plan Writing Workshop. Costs include training manual, 4 writing classes with hands on computer access to MS Word, Excel & the Internet. Individualized attention with experienced trainers/presenters; step by step tutoring with in-class counseling.
TOPICS to be covered:
Week 1 - April 20, 2019
Executive Summary & the Organization Plan
Business Description, Mission; Goals & Objectives; Keys to Success; Company Ownership; Ownership & Legal Structuring; Company Location & Facilities; Management Summary; Organizational Structure; Management Team; Management Team Gaps; Personnel Plan
Week 2 - April 27, 2019
Understanding Market Research & Developing a Marketing Plan
Market Analysis Summary; Customer Description; Market Segmentation; Industry Analysis; Industry Participants; Distribution Patterns; Competition and Buying Patterns; Main Competitors; Strategies & Implementation Summary; Marketing Strategy; Pricing Strategy; Promotion Strategy; Sales Strategy; Sales Forecast; Sales Programs; Milestones
Week 3 - May 4, 2019
Business Plan Financials (Part I)
Financial Plan; Introduction; Start up Financial Summary; Important Assumption Key Financial Indicators; Break-even Analysis; Balance Sheet; Cash Flow Statements; Profit & Loss Statements; Income Statement; Business Ratios
Week 4 - May 11, 2019
Business Plan Financial (Part II)
Financial Reporting; Preparation & Interpreting Business Financial Statements; Financial projections; Supporting documents requirements
Andrew Frazier is President & COO of A & J Management and a seasoned business professional with a proven track record of more than 20 years delivering superior results. He works with organizations and individuals to enhance strategic plans and achieve goals. He is also an Adjunct Professor of Finance at Berkeley College.
Award-winning bilingual communication professional and business strategist, Cheryl McCants tells the untold stories that make people feel good about where they are and better about where they are going. As a strategist, mentor and speaker, audiences benefit from her unique combination of straight, no-chaser advice, and encouraging words of wisdom. Named by PR News as a Top Woman in Public Relations, by Leading Women Entrepreneurs a Top 25 Leading Women Entrepreneur in New Jersey and by Positive Community as a PR Guru, her expertise spans both the private and public sectors while crossing multiple industries.
Dr. Tendai Ndoro
Dr. Tendai Ndoro has a PhD in Public Administration and serves as Regional Director for the NJSBDC at Rutgers-Newark Business School. Dr. Ndoro has received numerous awards for her work as an economic development expert and a business woman. She is also a trained Baldrige Examiner. As Regional Director, Dr. Ndoro has designed, developed & implemented innovative programs like the WEN Business Breakfast, Business Bazaar Pitch for Capital & Contracts; Business Continuity of Operations Program, RBS/EPI Training Curriculum & the RBS Student Experiential Learning Program where business students gain experiential learning & consulting experience solving problems for small businesses in NJ. In collaboration with private/public entities she promotes small business development, community & economic development initiatives. Dr. Ndoro has participated as a focus group expert for the Obama Administration through the SBA, US Commercial Services, OPIC, MBDA and White House Entrepreneurship Summit.