March 15 2023 0Comment

Marketing Research & Competitive Analysis

Date: Wednesday, March 15, 2023

Time: 9:00 am - 12:00 pm

Location: ONLINE
WEBINAR - , ZOOM    Directions

Price: $45

The following webinar will focus on analyzing business data to develop insights influencing vital business decisions. This webinar explores ways to move from analysis to strategy by using the latest databases and research techniques to identify industry, market, competitors and consumer data that drive results.

Throughout the session, we will explore the following modules: Exploring public databases and free resources. Retrieving data and reports that align with your business. Assessing information through tools and resources that are available for small businesses. Discuss how data improves decisions and strategies for your business.

Guest Speaker(s)

Jonathan Torresm Mullins, Library,

Jonathan M. Torres

Business and Data Services Librarian Rutgers University-Newark.

Jonathan is the Business and Data Services Librarian and Graduate Student Services Coordinator specializing in teaching data and information literacy and statistical and data visualization software. He provides course-integrated and resource-specific instruction in business-based subject areas, develops, and delivers data-related workshops, and offers consultative support such as finding data sets, assisting with data analysis software, and data management planning for universities, government, and external organizations.