Fundamentals of Marketing include traditional and digital marketing strategies. Traditional marketing typically consists of any promotional materials that appear offline to engage target audience in physical locations. Marketing materials are in places where audience is more likely to see, hear or interact with them e.g. TV commercials; print & radio ADs; billboards; flyers; events & direct mail campaigns. Digital marketing is all online. It includes Promoting brands, products, and services online and through mobile applications to engage with customers/clients. Online advertising is just the tip of the iceberg, businesses have to dig deep into today’s vast and intricate cross-channel world to discover the most impactful strategies required to build a thriving business. That’s what you will learn in this webinar.
Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.