In today’s digital marketing space, it’s all about targeting correctly through multiple touch points to Acquire, Engage and Retain the Customer, eventually turning them into loyal advocates. Attracting the right customers is critical to the success of any small business and will save you money in the long run! The RNSBDC Integrated Digital Marketing Series’ learning objective is to coach small businesses in honing their skills for digital marketing via social media and apps.
This hands on course helps you the business owner or marketing specialist to create a profile of your ideal customer; develop an effective engagement strategy; boost your marketing by emphasizing the value through the language and get your potential customers to pay attention; know the target ideal customer who wants to buy your product or service and how much demand there is for what you sell and much more!
WORKSHOP TOPICS INCLUDE:
- How to find and target the ideal customer who wants to buy your product or service
- How to find out if there is a demand for what you sell.
- How to create a profile of your ideal customer
- How to develop an effective engagement strategy to boost the marketing of your product or service
- How to get your ideal customer to pay attention by using the language that relates and resonates with the customer
WSI Tech Marketing
Cecelia is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.