March 20 2020 0Comment

Digital Marketing Series: Engaging the Ideal Online Customer

Date: Friday, March 20, 2020

Time: 9:00 am - 4:00 pm

Location: Moved to ONLINE
ZOOM, -    Directions

Price: $100.00

In today’s digital marketing space, it’s all about targeting correctly through multiple touch points to Acquire, Engage and Retain the Customer, eventually turning them into loyal advocates. Attracting the right customers is critical to the success of any small business and will save you money in the long run! The RNSBDC Integrated Digital Marketing Series’ learning objective is to coach small businesses in honing their skills for digital marketing via social media and apps.

This hands on course helps you the business owner or marketing specialist to create a profile of your ideal customer; develop an effective engagement strategy; boost your marketing by emphasizing the value through the language and get your potential customers to pay attention; know the target ideal customer who wants to buy your product or service and how much demand there is for what you sell and much more!


  • Introduction to Digital Marketing
  • What are you selling: Knowing what you are selling to engage the right customer?
  • Lead Generation Methods & Tactics
  • Understanding the Online Buyer /Customer Journey
  • Online Customer Targeting Methods & Tactics
  • Online Customer Engagement Strategies/Programs
  • Targeting via Social Media platforms & Apps


NJSBDC at Rutgers-Newark has closely monitored local, state and federal agencies regarding the spread of COVID-19 (Coronavirus). In response, out of an abundance of caution and in line with CDC recommendations for businesses and large gatherings, the decision has been made to switch from in-person events & training to a virtual format.

Participants should ensure that they have a desktop or laptop with access to the Internet and the ZOOM platform. In the event that you cannot participate online you can request a refund 7 days before the event date otherwise you will receive a credit to attend the event at later date.

Your Presenter(s)


Presenter: Cecelia Henderson

Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.