In this webinar we will walk through the steps of digital marketing plan creation. As part of this we will focus on:
- setting goals that lead to desired results for your business
- understanding your customer segments
- assessing the current effectiveness of your digital properties (website, social media, etc)
- assessing competitive position
These activities will support building a Digital Marketing Plan that delivers results. We’ll review different templates you can use to complete your plan.
Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.