- Determining your place in the market
- Knowing your customers’ expectations
- Supply and demand
- Measuring price elasticity / customer price sensitivity
- Discount pricing
- Status/aspirational pricing
KQ Consulting LLC
Karen Pisciotta is an experienced business consultant working with privately-owned companies and nonprofit organizations. She is a trusted advisor on initiatives including strategic planning, data analysis, financial modeling, competitive analyses, pricing strategy development, marketing plan development, media outreach, and crisis messaging. With over ten years’ experience in financial and corporate communications and ten years’ experience working with entrepreneurs and small business owners, she has helped executives and entrepreneurs define themselves and articulate their business strategies.