Date: Tuesday, March 14, 2023
Time: 3:00 pm - 4:30 pm
Location: Rutgers Newark SBDC
25 James St, Newark NJ 07102 Directions
Whether you are new to exporting or expanding to new markets, the U.S. Commercial Service (CS), part of the U.S. Department of Commerce’s International Trade Administration, offers companies a full range of expertise in international trade. You will learn about the following services available to small businesses that are ready to engage in international trading
Customized Market Research
Provides U.S. companies with answers to questions specific to the client’s products/services in a market, including market structure, trends and size, customary distribution and promotion practices and key competitors and agents, distributors, or strategic partners in the market.
Initial Market Check
Determine your market potential! Our industry specialists overseas can analyze your product/service’s potential in a targeted market through their connections with key industry participants.
International Company Profile
Need a background check on a foreign company? We provide in-depth or basic background check information on a specific foreign company to help determine its suitability as a potential business partner.
International Partner Search
Provides U.S. companies with a list of up to five partners/distributors that have expressed an interest in the client’s goods/services.
Single Company or Location Promotion
Provides a U.S. firm or locality with a promotional event (such as a technical seminar, press conference, luncheon, dinner, cocktail reception, etc.) to help increase awareness of their locality or existing/new products/services in a specific market, including organizing the event logistics/venue; conducting a targeted direct mail or e-mail campaigns; managing the promotional campaign and event-related logistics; providing logistical and promotional support on-site during the event; and providing a post-event de-briefing to discuss next steps.
Trade Show Representation
Provides U.S. companies and economic development organizations with the ability to increase their marketing exposure at an overseas trade show when they are unable to attend in-person.
Provides a group of U.S. entities with an opportunity to promote their products/services to potential partners in a foreign market live via a webinar platform.
Provides U.S. companies with a virtual introduction via conference call or email to a foreign buyer/partner that they have pre-identified.
You will learn how to find trade opportunities within your industry sector and how to identify and connect with pre-vetted overseas buyers.
Senior Trade Specialist, U.S Commercial Service, U.S. Department of Commerce
Tricia McLain has 14+ years as a Senior International Trade Specialist for the export promotion arm of the U.S. federal government, the U.S. Commercial Service. This is a division of the U.S. Department of Commerce’s International Trade Administration. This federal government agency has staff in 80+ embassies and consulates overseas to help U.S. companies grow internationally. Services to companies include export counseling, business matchmaking, due diligence, market research and trade event support.
Mrs. McLain received her BS in International Business and Economics from Marist College in 2008, and her Master of Business Administration (MBA) from Marist College in 2010. She is a Certified Global Business Professional (CGBP) and completed a Harvard Business School Online Global Business Certificate program in October 2020.