In this webinar we will walk through the steps  of digital marketing plan creation. As part of this we will focus on:

– setting goals that lead to desired results for your business

– understanding your customer segments

– assessing the current effectiveness of your digital properties (website, social media, etc)

– assessing competitive position

These activities will support building a Digital Marketing Plan that delivers results. We’ll review different templates you can use to complete your plan.

Cecilia Henderson