Date: Friday, October 2, 2026
Time: 10:00 am - 1:00 pm
Location: Online Webinar – ZOOM
, Directions
Price: FREE
PRE-REGISTRATION REQUIRED
AI Masterclass – Part 3: Digital Marketing & Social Media with AI
This webinar equips small and mid-sized businesses with the AI-powered marketing skills needed to compete in a digital-first world. Participants learn how to use AI tools to create content faster, target the right audiences, optimize social media, and strengthen their brand presence—without needing a full marketing team. The session is practical, results-driven, and designed to help SMEs increase visibility, engagement, and conversions with minimal resources.
- The New Marketing Landscape • How AI is transforming digital marketing for SMEs • What’s outdated vs. what works now • Key platforms where AI delivers the biggest ROI
- AI Tools for Social Media & Content Creation • AI for writing captions, blogs, ads, and email campaigns • Image, video, and design tools (Canva AI, Adobe, Runway, etc.) • Automating social posting and content calendars • Producing consistent brand voice using AI assistants
- Audience Targeting & Customer Insights with AI • Using AI to identify ideal customer segments • Keyword and hashtag intelligence • Competitor analysis powered by AI • Social listening: understanding online conversations that matter
- AI-Enhanced Social Media Strategy • How to build platform-specific strategies (TikTok, Instagram, FB, LinkedIn, YouTube) • What to post, when to post, and how to maintain momentum • Creating weekly and monthly AI-generated content plans • Turning engagement into leads and sales
- Paid Ads Made Easy with AI • AI-assisted ad creation (copy, visuals, audiences) • Budgeting and performance optimization • Understanding analytics dashboards through AI summaries
- Brand Reputation & Community Building • Monitoring reviews, comments, and trends • Drafting quick responses using AI • Building trust and relatable messaging
- Live Demonstrations (Hands-On) • Generating a full content calendar in minutes • Creating a 30-second video using AI tools • Drafting ad copy + visuals on the spot • Using AI to summarize analytics to guide decisions
- Quick Toolkit for SMEs (Takeaway) • Top 10 AI tools for marketing & social media • A simple repeatable content system • Templates for posts, ads, and campaigns
Your Presenter(s)
Cecelia Henderson
Ms. Henderson is the owner of Marketing Edge Advantage, a strategic marketing coaching company focused on helping small business owners develop winning marketing plans. Cecelia believes that plans developed by others are often put in a drawer to collect dust, but plans that an owner develops in conjunction with their team and /or a marketing coach are more likely to be executed successfully. Previously, Cecelia owned Marketing Edge, a digital marketing consultancy focused on helping businesses develop and leverage their digital presence for growth. Cecelia focuses on marketing strategy, social media, Artificial Intelligence, and general management. Cecelia’s professional background includes Marketing, Sales, General Management, Market Research, and Product Development Marketing. Cecelia received a BA in Economics from Barnard College and an MBA from Columbia Business School with a concentration in Marketing and General Management.
