Date: Friday, October 2, 2026
Time: 10:00 am - 1:00 pm
Location: Online Webinar – ZOOM
, Directions
Price: $25
PRE-REGISTRATION REQUIRED
AI Masterclass – Part 3: Digital Marketing & Social Media with AI
This webinar equips small and mid-sized businesses with the AI-powered marketing skills needed to compete in a digital-first world. Participants learn how to use AI tools to create content faster, target the right audiences, optimize social media, and strengthen their brand presence—without needing a full marketing team. The session is practical, results-driven, and designed to help SMEs increase visibility, engagement, and conversions with minimal resources.
- The New Marketing Landscape • How AI is transforming digital marketing for SMEs • What’s outdated vs. what works now • Key platforms where AI delivers the biggest ROI
- AI Tools for Social Media & Content Creation • AI for writing captions, blogs, ads, and email campaigns • Image, video, and design tools (Canva AI, Adobe, Runway, etc.) • Automating social posting and content calendars • Producing consistent brand voice using AI assistants
- Audience Targeting & Customer Insights with AI • Using AI to identify ideal customer segments • Keyword and hashtag intelligence • Competitor analysis powered by AI • Social listening: understanding online conversations that matter
- AI-Enhanced Social Media Strategy • How to build platform-specific strategies (TikTok, Instagram, FB, LinkedIn, YouTube) • What to post, when to post, and how to maintain momentum • Creating weekly and monthly AI-generated content plans • Turning engagement into leads and sales
- Paid Ads Made Easy with AI • AI-assisted ad creation (copy, visuals, audiences) • Budgeting and performance optimization • Understanding analytics dashboards through AI summaries
- Brand Reputation & Community Building • Monitoring reviews, comments, and trends • Drafting quick responses using AI • Building trust and relatable messaging
- Live Demonstrations (Hands-On) • Generating a full content calendar in minutes • Creating a 30-second video using AI tools • Drafting ad copy + visuals on the spot • Using AI to summarize analytics to guide decisions
- Quick Toolkit for SMEs (Takeaway) • Top 10 AI tools for marketing & social media • A simple repeatable content system • Templates for posts, ads, and campaigns
Your Presenter(s)
Cecelia Henderson
Ms. Henderson is a resident of Wayne, NJ where she is a member of the North Jersey Chamber of Commerce and serves as a volunteer for Passaic County CASA (Court Appointed Special Advocate). Ms. Henderson is also an active member of the New Jersey Association of Women Business Owners (NJAWBO) where she was recently elected Vice President of Marketing for this statewide organization. Cecelia Henderson attended Georgetown Visitation Preparatory School in Washington and obtained a BA in Economics from Barnard College. Ms. Henderson worked as an analyst/research assistant for the American Institutes for Research in Washington DC, a company that evaluated the performance of federally funded programs in the area of social science and defense. Ms. Henderson then returned to school receiving an MBA from Columbia Business School with a concentration in Marketing and General Management.
