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UID:135@rnsbdc.com
DTSTART:20170818T090000Z
DTEND:20170819T160000Z
DTSTAMP:20170718T155933Z
URL:https://www.rnsbdc.com/events/360-marketing-8-17/
SUMMARY:360 Integrated Marketing Retreat
DESCRIPTION:[vc_row][vc_column][vc_empty_space][vc_separator][vc_empty_spac
 e][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The 360 Integrat
 ed Marketing Retreat learning objectives are to teach small businesses how
  to create an integrated marketing campaign/program across multiple platfo
 rms. These campaigns would ensure that the business is targeting their ide
 al customer through multiple touch points to Acquire\, Engage\, Retain Cus
 tomers\, eventually turning them into loyal advocates.\n\nThis course is g
 eared for small business owners who are looking to implement\, measurable 
 digital marketing campaigns. The learning objectives include: Understandi
 ng your product value to the Customer\; Understand your customer’s buyi
 ng decision process by implementing effective lead generation and Engageme
 nt tactics\, the Buyer/Customer Journey &amp\; Personas (TOFU\,MOFU\, BOFU
 )\; Create a marketing campaign dashboard based on your business model\, 
 resources and budget\; Understand marketing metrics and key performance i
 ndicators used to evaluate the impact of marketing efforts and where the r
 evenue is coming from\; Know about affordable digital marketing productiv
 ity and automation tools in order to decide the ones most ideal and cost e
 ffective for the business.\n\nRETREAT FORMAT: This is a 12hr hands-on work
 shop offered over a period 2 days. It’s designed for growth focused star
 t-ups (at least 2 years) and established small businesses that are already
  operational and currently in business.\n\nRetreat Topics include:\nMODULE
  1: TARGETING THE RIGHT CUSTOMERS\n\n 	Transformation of Marketing to Digi
 tal\n 	Target Audience Methods &amp\; Tactics\n 	Lead Generation Methods &
 amp\; Tactics\n 	Customer Engagement Strategies/Programs\n 	Buyer &amp\; C
 ustomer Journey (TOFU\; MOFU\; BOFU)\n 	Integrating social media to make c
 ustomers advocates\;\n 	Mobile Marketing Strategies\n\nMODULE 2: DEVELOPIN
 G EFFECTIVE MARKETING CAMPAIGNS\n\n 	Marketing Campaign Planning\n 	Market
 ing Campaigns to Acquire/ Engage/Retain/Loyalty/Advocates\n 	Marketing Cam
 paigns for Product Launches/Releases\n 	Marketing Campaign Budget\n 	Marke
 ting Campaign Dashboard\n\nMODULE 3: MARKETING PERFORMANCE MEASUREMENTS &a
 mp\; TECHNOLOGY\n\n 	Marketing Measurement – Performance: Metrics/Analys
 is/Monitoring/Evaluation\n 	Marketing Measurement – Testing &amp\; Types
  for Business Impact\n 	Marketing Measurement – Attribution\n\n[/vc_colu
 mn_text][vc_empty_space][vc_separator][vc_empty_space][vc_empty_space][vc_
 separator][vc_empty_space][ultimate_heading main_heading="Your Presenter(s
 )" main_heading_color="#002e62" alignment="left" main_heading_style="font-
 weight:bold\;"][/ultimate_heading][vc_empty_space][/vc_column][/vc_row][vc
 _row][vc_column width="1/3"][vc_single_image image="75208" img_size=" 350 
 × 400"][/vc_column][vc_column width="2/3"][vc_column_text]\nPresenter: Te
 ndai Ndoro\nDr. Tendai Ndoro has a PhD in Public Administration and serves
  as Regional Director for the NJSBDC at Rutgers-Newark Business School. Dr
 . Ndoro has received numerous awards for her work as an economic developme
 nt expert and a business woman. She is also a trained Baldrige Examiner. A
 s Regional Director\, Dr. Ndoro has designed\, developed &amp\; implemente
 d innovative programs like the WEN Business Breakfast\, Business Bazaar Pi
 tch for Capital &amp\; Contracts\; Business Continuity of Operations Progr
 am\, RBS/EPI Training Curriculum &amp\; the RBS Student Experiential Learn
 ing Program where business students gain experiential learning &amp\; cons
 ulting experience solving problems for small businesses in NJ. In collabor
 ation with private/public entities she promotes small business development
 \, community &amp\; economic development initiatives. Dr. Ndoro has partic
 ipated as a focus group expert for the Obama Administration through the SB
 A\, US Commercial Services\, OPIC\, MBDA and White House Entrepreneurship 
 Summit.[/vc_column_text][/vc_column][/vc_row]
ATTACH;FMTTYPE=image/jpeg:https://www.rnsbdc.com/wp-content/uploads/2017/0
 7/Picture1.png
CATEGORIES:Digital Marketing,Marketing
LOCATION:Rutgers Business School Room 358\, 1 Washington Park\, Newark\, NJ
 \, 07102\, United States
GEO:40.7450346;-74.17028219999997
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=1 Washington Park\, Newark\
 , NJ\, 07102\, United States;X-APPLE-RADIUS=100;X-TITLE=Rutgers Business S
 chool Room 358:geo:40.7450346,-74.17028219999997
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